This case study outlines the rebranding and digital transformation of “Hairzing” an 8 figure company who sells unique hair accessories that eliminates pressure and pain.
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Role
Company
Hairzing faced several challenges:
Outdated Brand Identity: The existing brand identity was outdated and did not reflect the studio’s modern and sustainable architectural approach.
Inconsistent Digital Presence: The website was not user-friendly, lacked SEO optimization, and had inconsistent branding across social media platforms.
Low Online Visibility: The studio had minimal online presence, resulting in low visibility and engagement with potential clients.
Competitive Market: In a competitive market, Elysium Architects needed a distinct brand that could stand out and appeal to high-end clients.
High bounce rate: Because of their website that isn't user-friendly. A lot of people just bounce off whenever they see their old website. So from 75% bounce rate I decrease it to 33%.
The solution involved a holistic approach to rebranding and digital transformation:
Rebranding for Modern Identity: Updated Hairzing's brand identity to align with its modern, innovative approach. This involved redesigning the logo, color scheme, and overall visual identity to reflect a contemporary and sustainable brand image.
Website Redesign and Optimization: Developed a new, user-friendly website with a focus on improved UX/UI. Implemented SEO best practices to increase organic visibility and ensure consistent branding across all digital platforms, including social media.
Increasing Online Visibility: Strengthened Hairzing’s online presence through targeted SEO strategies, keyword optimization, and improved content creation. This helped increase visibility in search engines and attract more potential clients.
Creating a Unique Brand Position: Positioned Hairzing in the competitive market by creating a distinct brand that highlights its value proposition. Focused on appealing to high-end clients by emphasizing the unique benefits and quality of Hairzing products.
Reducing Bounce Rate: After redesigning the website, the bounce rate decreased from 75% to 33%, indicating improved user experience and engagement.
The hair accessories market is growing, driven by trends in sustainability and personal grooming. Hairzing targets women aged 25-45 who seek damage-free, eco-friendly products.
The market is competitive, with brands focusing on product innovation and strong digital presence.Hairzing has opportunities to capitalize on the increasing demand for sustainable products and online shopping trends.
The brand can stand out by emphasizing comfort, hair protection, and unique designs. Key challenges include high competition and maintaining online visibility, but with a focus on differentiation and customer retention, Hairzing is well-positioned for success.
Their conversion rate improved to 200%. The bounce rate decreased for almost 35% from 75%. I improve their branding, I improved their Website and SEO from 1k per day visitors to 6-7k daily unique visitors.
